The German duo Ali and Toby only have one goal: to develop fairly produced multifunctional hair products. With more than two decades of experience in the fashion industry, in 2014 they turned their goal into reality: a&o FEEL THE LIFE was born. With a sustainable mindset, founders Ali and Toby want to reduce the number of products you need for your hair care and also produce them as ethically as possible. The products are free from silicones, parabens, sulfates, mineral oil and microplastics as well!