As a dry goods company, Levi Strauss founded Levi's in 1853. Strauss recognized the need for hard-working clothes for hard-working people and developed the first “blue jeans” in 1873. Today, Levi’s has over 500 stores worldwide and sells products in over 100 countries. They are known for quality denim and functional apparel that allow wearers the purest, wearable form of authentic self-expression.