Taobao.com is a popular online retail platform in China, with nearly 500 million registered users and more than 60 million regular visitors every day. The number of online products sold every day has exceeded 800 million, with an average of 48,000 products sold every minute. By the end of 2011, Taobao's daily transaction volume peaked at 4.38 billion yuan, creating 2.708 million direct and full employment opportunities......