West Elm is a brand that operates under the Williams-Sonoma company and features furniture with unique modern designs. One of the paramount goals of the company is to help each customer give their home a personal touch that reflects what they love and who they are. Over 90% of the products from West Elm are in-house designs, meaning you can't get them anywhere else. The company is also committed to reducing its carbon footprint by sourcing over 50% of its wood sustainably. Its ethical efforts have led to the company becoming the first American home retailer to join Fair Trade US